One of the most powerful marketing tools in the travel industry, yet surprisingly often overlooked, is the travel/tourism blog. If your business is to draw people to your destination; book villas; or craft itineraries for travelers; you need to be blogging. Today.
Let’s skip past the “I don’t have time” and “I can’t write” speeches for now. That’s an easy fix I’ll address in a bit. If your travel website is currently blog-less, consider this simple fact: Businesses with blogs have 55% more web visitors. More web traffic equals more leads, and leads become clients.
If that fact doesn’t convince you, here are reasons that will:
- Your competitors have blogs! If you want to establish yourself as a thought leader and set yourself apart from the pack, blogging is the way to go. A consistent blog with quality content establishes your credibility to potential and current clients, and shows that you’re an authority in your industry.
- A blog improves your SEO rankings. When new content with relevant keywords shows up on your website (Ahem, fresh blogs!); Google and other search engines take notice. When you write compelling, keyword-rich posts, it’s likely that Google will serve up your posts in their search results. Every fresh page is like a golden ticket for the search engine factory. In addition, if you’re not updating your website weekly with new content in other areas, blogging is imperative.
- A blog builds traffic. When you post a blog, it provides fodder for your other social media outlets. Your Facebook friends and Twitter followers will share and retweet your posts. It’s a beautiful and free advertising chain reaction! A regularly updated blog also allows you to direct targeted traffic to your business. And we know what more traffic means! (See paragraph two if you’re still fuzzy on that.)
- A blog makes it easier for people to interact with you. We’re social creatures. We like to connect with others. With a blog, you can communicate with future and current clients on a greater scope. Comments from readers often result in new bookings. That “Five Cool Things You Didn’t Know About Our Town” prompts a couple to book a hotel for the weekend and go through your list. Or, a “How Villa Rentals Save You Big” post proves to a family they can afford that Caribbean vacation they’ve dreamed about.
Now that you understand the importance of a blog, it’s time to get started. Don’t let the “I don’t have time”/“I can’t write” argument keep you from building your brand and growing your business. That’s why I’m here.
As a travel copywriter, I can craft blog posts that attract new clients organically. Whether it’s a blog about your company’s future events, or a highlight on unique excursions your destination offers, readers will see why you’re the right choice for their next trip.