5 Compelling Reasons Your Marketing Strategy Should Include Hiring a Copywriter

When hammering out your marketing strategy for your travel or tourism business, you might be forgetting a key component. Hiring a professional copywriter. “I can write blog posts and a few pages of our website!” you might say (with the very best of...

3 Quick Tips to Attract Travelers and Boost Revenue

The original version of this post was published on May 13, 2014. We’ve often heard the phrase “Build it and they will come”. But how will they come if they don’t know you’ve built it? And when they do show up, how can you get them to return? To successfully attract...

10 Travel Clichés Stealing Business From Your Tourism Website

Whether you own a five-star beachfront resort or a small mountain inn, you’re losing business with travel clichés on your tourism website. Snooze-able, bland, and overused phrases don’t incite desire or create a compelling call to action. In the spirit of full...

High Country Skiing: Why Have I Neglected You?

I’m ashamed to admit it has taken me almost 18 years of living in the Carolinas before experiencing the banquet of skiing options in North Carolina’s High Country. After a few days of soaking up the area’s varied lures, I can safely say it certainly won’t...

Playing With Chukka in Grand Turk

I love taking cruises. Ship activities and restaurants are great, but my favorite aspect of cruising is exploring our ports of call. Being around masses of people while we’re actually on an island doesn’t appeal to us, so we often plan our own excursions....

Is Your Travel Website Guilty of These Content Mistakes?

There’s no doubt that eye-catching photos will spark a visitor’s interest. However, content mistakes you may have on your travel business’ web site could keep visitors from becoming loyal customers. 1. Your home page is just “meh”. A generic home page can...