5 Compelling Reasons Your Marketing Strategy Should Include Hiring a Copywriter

When hammering out your marketing strategy for your travel or tourism business, you might be forgetting a key component. Hiring a professional copywriter. “I can write blog posts and a few pages of our website!” you might say (with the very best of...

10 Travel Clichés Stealing Business From Your Tourism Website

Whether you own a five-star beachfront resort or a small mountain inn, you’re losing business with travel clichés on your tourism website. Snooze-able, bland, and overused phrases don’t incite desire or create a compelling call to action. In the spirit of full...

Is Your Travel Website Guilty of These Content Mistakes?

There’s no doubt that eye-catching photos will spark a visitor’s interest. However, content mistakes you may have on your travel business’ web site could keep visitors from becoming loyal customers. 1. Your home page is just “meh”. A generic home page can...

Monday Motivation: My Secret

Usually I don’t mind Mondays. But it’s raining. Hard. Fighting the urge to crawl back under the covers seems futile. However, I have a trick up my sleeve to keep me moving. In my mind’s eye I see where I want to be professionally – a successful...

Dear Daughter: A Letter to My 13-Year-Old

My original intent was to post these thoughts on my daughter’s actual birthday (three days ago). However, what with middle school rock spray painting to accomplish, birthday party planning and an impromptu emergency room visit (another blog post, believe me)...

Talking to My Second-Grade Self

  I was an awkward kid. I was hyper, and liked to talk a lot. I also operated under the assumption that everyone was just a friend I hadn’t met yet, so if you made eye contact – you were fair game. One summer, when I was in second grade, my parents enrolled my...