Do you need persuasive and SEO friendly travel copy that turns your website visitors into customers?

I can help! I’m a certified SEO copywriter and SEO consultant who specializes in the travel, tourism, and hospitality industries. I know how to write for search engines. More importantly, I won’t compromise content to appease the Google gods.

I write compelling content to help draw new customers and spur more bookings. And I know your target market. For more than 18 years, I’ve either been traveling, writing about it, or both. I know your audience because I am your audience.

Boost your bookings with SEO travel copywriting.

I work with:

  • Hotels and resorts
  • Destination marketers
  • Tour companies
  • Restaurants
  • Vacation rental companies
  • Travel agents
  • Travel and tourism associations
  • Visitors bureaus
  • Hospitality management companies
  • Any travel and tourism business seeking to boost their online marketing


If your needs include…

  • Destination marketing materials (newsletters, visitors guides, and press releases)
  • Content marketing (blogs, travel guides, social media, and brand storytelling)
  • Hotel and hospitality copywriting (website content for hotels, tour companies, tourism associations, etc.)

…you should call me!

I can’t wait to help you achieve your marketing goals and make your travel website shine!

“Kristy Tolley has worked with AAA Carolinas for more than 16 years. I’ve had many opportunities to read her work, and I’m always impressed. I would recommend Kristy to anyone needing quality content from a travel professional’s perspective.”

Janean Flowe

AAA Carolinas

“I have worked with Kristy Tolley for a number of years on a variety of travel-related projects. There are few copywriters that are capable of capturing and illustrating the travel experience as Kristy does. Her work is always delivered in a pristine fashion and on time. Kristy will always be a part of the Best Hotels Collection team!”

Don Bosworth

Founder, Best Hotels Collection