by Kristy Tolley | Dec 20, 2021 | SEO
Many times travel businesses freak out a little about the prospect of creating a social media strategy. It’s really pretty simple. Just create and nurture relationships with people who care about your brand, and then turn them into your cheer squad. Having a clear...
by Kristy Tolley | Jul 4, 2021 | Road trip, Uncategorized
Nestled in the amethyst-tinged Blue Ridge Mountains, Asheville, North Carolina has been called many things. This eclectic town is known as “Land of the Sky,” “Beer City, USA,” and “Paris of the South,” among other monikers. Whatever...
by Kristy Tolley | Jul 18, 2016 | blog, SEO, Tourism, Travel, travel copywriter
One of the most powerful marketing tools in the travel industry, yet surprisingly often overlooked, is the travel/tourism blog. If your business is to draw people to your destination; book villas; or craft itineraries for travelers; you need to be blogging. Today....
by Kristy Tolley | Feb 25, 2016 | copywriter, freelance, SEO, Tourism, Travel, travel copywriter, Uncategorized, writing
When hammering out your marketing strategy for your travel or tourism business, you might be forgetting a key component. Hiring a professional copywriter. “I can write blog posts and a few pages of our website!” you might say (with the very best of...
by Kristy Tolley | Feb 10, 2016 | blog, business, copywriter, SEO, Travel, Uncategorized
The original version of this post was published on May 13, 2014. We’ve often heard the phrase “Build it and they will come”. But how will they come if they don’t know you’ve built it? And when they do show up, how can you get them to return? To successfully attract...
