by Kristy Tolley | Jul 18, 2016 | blog, SEO, Tourism, Travel, travel copywriter
One of the most powerful marketing tools in the travel industry, yet surprisingly often overlooked, is the travel/tourism blog. If your business is to draw people to your destination; book villas; or craft itineraries for travelers; you need to be blogging. Today....
by Kristy Tolley | Feb 25, 2016 | copywriter, freelance, SEO, Tourism, Travel, travel copywriter, Uncategorized, writing
When hammering out your marketing strategy for your travel or tourism business, you might be forgetting a key component. Hiring a professional copywriter. “I can write blog posts and a few pages of our website!” you might say (with the very best of...
by Kristy Tolley | Feb 10, 2016 | blog, business, copywriter, SEO, Travel, Uncategorized
The original version of this post was published on May 13, 2014. We’ve often heard the phrase “Build it and they will come”. But how will they come if they don’t know you’ve built it? And when they do show up, how can you get them to return? To successfully attract...
by Kristy Tolley | Apr 14, 2015 | copywriter, freelance, SEO, Tourism, Travel, travel copywriter, Uncategorized, writing
Whether you own a five-star beachfront resort or a small mountain inn, you’re losing business with travel clichés on your tourism website. Snooze-able, bland, and overused phrases don’t incite desire or create a compelling call to action. In the spirit of full...
by Kristy Tolley | Aug 12, 2014 | copywriter, SEO, Tourism, Travel, travel copywriter, Uncategorized, writing
There’s no doubt that eye-catching photos will spark a visitor’s interest. However, content mistakes you may have on your travel business’ web site could keep visitors from becoming loyal customers. 1. Your home page is just “meh”. A generic home page can...
