by Kristy Tolley | Jul 18, 2016 | blog, SEO, Tourism, Travel, travel copywriter
One of the most powerful marketing tools in the travel industry, yet surprisingly often overlooked, is the travel/tourism blog. If your business is to draw people to your destination; book villas; or craft itineraries for travelers; you need to be blogging. Today....
by Kristy Tolley | Feb 25, 2016 | copywriter, freelance, SEO, Tourism, Travel, travel copywriter, Uncategorized, writing
When hammering out your marketing strategy for your travel or tourism business, you might be forgetting a key component. Hiring a professional copywriter. “I can write blog posts and a few pages of our website!” you might say (with the very best of...
by Kristy Tolley | Nov 2, 2015 | hotels, Tourism, Travel, Uncategorized
I recently spent an all too brief 24 hours in Charleston, SC. I was there for work, and my schedule (unfortunately) didn’t allow for more time. I happily sequestered myself in the Kings Courtyard Inn. There’s definitely a reason Condé Nast readers recently named it...
by Kristy Tolley | Aug 5, 2015 | Beauty, fitness, food, hotels, Tourism, Travel, weight loss
As a travel writer and rabid foodie, I know firsthand the challenges of maintaining a healthy lifestyle on the road. Busy schedules of work-related trips and a lazy mentality I often acquire during vacations often railroad my workout mojo. According to Remembrance...
by Kristy Tolley | Jun 30, 2015 | budget travel, Tourism, Travel, Uncategorized
Itching to hit the road (or the skies), but worried your bank account won’t make the trip? Traveling on a dime is easy with these 7 tips. You’ll be packing your bags in no time! 1. Visit Caribbean islands in the off-season. From around mid-April to...
by Kristy Tolley | Apr 14, 2015 | copywriter, freelance, SEO, Tourism, Travel, travel copywriter, Uncategorized, writing
Whether you own a five-star beachfront resort or a small mountain inn, you’re losing business with travel clichés on your tourism website. Snooze-able, bland, and overused phrases don’t incite desire or create a compelling call to action. In the spirit of full...