by Kristy Tolley | Jul 18, 2016 | blog, SEO, Tourism, Travel, travel copywriter
One of the most powerful marketing tools in the travel industry, yet surprisingly often overlooked, is the travel/tourism blog. If your business is to draw people to your destination; book villas; or craft itineraries for travelers; you need to be blogging. Today....
by Kristy Tolley | Feb 25, 2016 | copywriter, freelance, SEO, Tourism, Travel, travel copywriter, Uncategorized, writing
When hammering out your marketing strategy for your travel or tourism business, you might be forgetting a key component. Hiring a professional copywriter. “I can write blog posts and a few pages of our website!” you might say (with the very best of...
by Kristy Tolley | Apr 14, 2015 | copywriter, freelance, SEO, Tourism, Travel, travel copywriter, Uncategorized, writing
Whether you own a five-star beachfront resort or a small mountain inn, you’re losing business with travel clichés on your tourism website. Snooze-able, bland, and overused phrases don’t incite desire or create a compelling call to action. In the spirit of full...
by Kristy Tolley | Jan 6, 2015 | Beach, budget travel, Caribbean, Jamaica, Tourism, Travel, travel copywriter, Uncategorized
Traveling to Port Antonio, Jamaica gets easier! Beginning January 19th, Jamaica’s Knutsford Express will provide coach service to Port Antonio. Known as Jamaica’s “Greyhound”, Knutsford is an affordable and comfortable way to get to Jamaica’s north coast destinations....
by Kristy Tolley | Dec 10, 2014 | Beach, Caribbean, children, copywriter, Tourism, Travel, travel copywriter, Uncategorized
I love taking cruises. Ship activities and restaurants are great, but my favorite aspect of cruising is exploring our ports of call. Being around masses of people while we’re actually on an island doesn’t appeal to us, so we often plan our own excursions....
by Kristy Tolley | Aug 22, 2014 | Caribbean, hotels, Tourism, Travel, travel copywriter, Uncategorized
Caribbean hotels enjoyed an 18.6 % boost in net operating income last year according to a recent report in Caribbean Trends in the Hotel Industry. It’s the highest annual profit growth since 2008. The boost is largely due to room revenue, which increased by 56.8% last...
