by Kristy Tolley | Feb 25, 2016 | copywriter, freelance, SEO, Tourism, Travel, travel copywriter, Uncategorized, writing
When hammering out your marketing strategy for your travel or tourism business, you might be forgetting a key component. Hiring a professional copywriter. “I can write blog posts and a few pages of our website!” you might say (with the very best of...
by Kristy Tolley | Apr 14, 2015 | copywriter, freelance, SEO, Tourism, Travel, travel copywriter, Uncategorized, writing
Whether you own a five-star beachfront resort or a small mountain inn, you’re losing business with travel clichés on your tourism website. Snooze-able, bland, and overused phrases don’t incite desire or create a compelling call to action. In the spirit of full...
by Kristy Tolley | Aug 12, 2014 | copywriter, SEO, Tourism, Travel, travel copywriter, Uncategorized, writing
There’s no doubt that eye-catching photos will spark a visitor’s interest. However, content mistakes you may have on your travel business’ web site could keep visitors from becoming loyal customers. 1. Your home page is just “meh”. A generic home page can...
by Kristy | Sep 9, 2013 | Beauty, children, Christian, Moms, Uncategorized, Women, writing
My original intent was to post these thoughts on my daughter’s actual birthday (three days ago). However, what with middle school rock spray painting to accomplish, birthday party planning and an impromptu emergency room visit (another blog post, believe me)...
by Kristy | Sep 4, 2013 | children, Christian, Compassion, Moms, Poverty, Uncategorized, Women, writing
I was an awkward kid. I was hyper, and liked to talk a lot. I also operated under the assumption that everyone was just a friend I hadn’t met yet, so if you made eye contact – you were fair game. One summer, when I was in second grade, my parents enrolled my...
by Kristy | Jul 15, 2013 | Christian, Moms, Women, writing
I’ve been in a funk recently. For various reasons that all seem to be happening at the same time, I’ve found myself under a cloud. It’s rare for me to feel like this – so navigating my way out has been a bit of a struggle. I went through a mental list of things...
